XING E-Recruiting and Prescreen become onlyfy ✨

Employer branding – the cornerstone of staff recruitment

The Employer Branding Profile gives you two opportunities to showcase your company – on Europe’s largest employer rating platform kununu and the leading German-language career network XING.

Four reasons why you should create an Employer Branding Profile

Higher visibility

Leverage the reach of the largest German-language career networks to spark the interest of top talents.

More suitable applications

Increase the cultural fit of applicants by providing rel-evant insights into the salaries and benefits on offer at your company, your corporate culture and the ratings you have received.

Greater authenticity

Present transparent employer ratings and insights into your company to show what really makes you stand out as an employer and set yourself apart from the competition.

Measurable brand perception

Integrate the findings from benchmark, content and visitor analyses into your recruiting strategy.

The highlights of the Employer Branding Profile functions

Multimedia profile design

Spark people’s interest with authentic contentFirst impressions are crucial.
By sharing videos, pictures, benefits and transparent insights through ratings and company news, there’s nothing standing in the way of a “WOW”.

Optimal reach

Increase your awareness among new target groups

Your company profile will automatically achieve a high ranking on Google. What’s more, your company will also be displayed on free competitor profiles and you can use the XING AdManager to promote targeted content to new target groups.

Honest insights into your company

Turn heads with your corporate culture

Be open and honest and provide insights into your company’s team culture and salary structure. Actively respond to employer ratings with tact and professionalism and earn the esteem of new supporters.

Comprehensive recruiting

The perfect basis for active and passive sourcing

TalentManager allows you to contact followers of and visitors to your company profile directly. The integration of posted Job Ads 2 make your profiles on kununu and XING even more attractive and dynamic.

All versions at a glance


Boost your reach and reputation



Stand out from the competition

Get in touch!

fast and easy

What our customers say about us

The Employer Branding Profile gives us more reach to present ourselves as an attractive employer. Even qualified candidates outside of Goslar are now becoming aware of us.

Anna-Talica Schilling, Stadt Goslar
Personnel Marketing and Administration

We constantly receive positive feedback about our presence on kununu and XING during the application process, which proves that the profile serves as source of information and that the numerous reviews are being read.

Lisa Ellerbrok, sevDesk
Employer Branding Manager

With the help of our onlyfy Employer Branding Profile by XING, we have expanded our reach considerably in the past year. We were not only able to increase the number of visitors to our profile by 795%, but also gain more followers and increase the number of ideal employer ratings tenfold.

Sabrina Reichert, Landeshauptstadt Stuttgart
HR Marketing and Recruiting, Team Lead

The feedback we have received on kununu in particular has raised our awareness of Krankenhaus Reinbek St. Adolf-Stift’s strengths, which weren’t previously clear to us. We can now focus on these strengths specifically when we are recruiting.

Fabian Linke, Krankenhaus Reinbek
Head of HR Management

Create a strong employer brand with maximum reach

7 out of 10

of job seekers find out about potential employers on rating platforms such as kununu¹


think that employer ratings are important when deciding whether to apply for a job²


A total of more than 62 million visits per month on kununu and XING³

> 7m

workplace insights(employer ratings, salary check and Culture Compass)on kununu

Get in touch!

fast and easy

More interesting products of onlyfy

onlyfy Job Ads

By integrating your Job Ads into your Employer Branding Profile on kununu and XING, interested talents can see whether there is a suitable job offer for them and find all relevant information in one place.

Learn more about Job Ads

onlyfy TalentManager

Take advantage of the interest in your company: followers of your Employer Branding Profile and XING users who have labelled your company as their employer of choice will turn up in independent talent pools in the TalentManager and can be approached directly.

Learn more about the TalentManager

¹ University of Innsbruck & Trendence, 2022
² Bitkom-Research 2018
³ XING, internal survey, 2022