PR for a profession: winning over young candidates für a career in auditing

Situation & challenges

In order to keep growing, BDO needs to fill almost 300 positions, but even one of Germany’s largest auditing firms is struggling to find the right candidates.

Young talented individuals seem intimidated by this career: The exam? Far too difficult! The day-to-day work? So stressful! The tasks? Boring! Those are the preconceptions. However, this career is no longer what it once was—but many don’t know that.

BDO’s recruitment team is therefore mostly focused on explaining these facts. The team currently consists of ten members, and their common mission is convincing young talented individuals how attractive a career in auditing can be.

The solution – onlyfy

With onlyfy 360° by XING, BDO is working with a comprehensive recruitment solution with maximum reach. There are plenty of potential candidates in the XING network—and they’re easy to find.

The candidates are filtered by onlyfy TalentManager and can be addressed individually.

onlyfy one Job Ads are also an effective tool for coming into contact with new talent. Interesting candidates from job vacancies can be tracked and contacted directly using 360° solutions.

The recruitment team also puts a lot of energy into onlyfy Employer Branding Profile on kununu & XING: All ratings are checked and as many as possible receive a response. Feedback is analysed and actively used to spur improvements.