PR for a profession: winning over young candidates für a career in auditing

No. 1 on kununu & Focus ranking

“Best Employers 2021”

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Outstanding employer

within sector

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40 % active sourcing

response rate with TalentManager

83 daily visits

on average on Employer Branding Profile

Situation & challenges

In order to keep growing, BDO needs to fill almost 300 positions, but even one of Germany’s largest auditing firms is struggling to find the right candidates.

Young talented individuals seem intimidated by this career: The exam? Far too difficult! The day-to-day work? So stressful! The tasks? Boring! Those are the preconceptions. However, this career is no longer what it once was—but many don’t know that.

BDO’s recruitment team is therefore mostly focused on explaining these facts. The team currently consists of ten members, and their common mission is convincing young talented individuals how attractive a career in auditing can be.


The solution – onlyfy

With onlyfy 360° by XING, BDO is working with a comprehensive recruitment solution with maximum reach. There are plenty of potential candidates in the XING network—and they’re easy to find.

The candidates are filtered by onlyfy TalentManager and can be addressed individually.

onlyfy one Job Ads are also an effective tool for coming into contact with new talent. Interesting candidates from job vacancies can be tracked and contacted directly using 360° solutions.

The recruitment team also puts a lot of energy into onlyfy Employer Branding Profile on kununu & XING: All ratings are checked and as many as possible receive a response. Feedback is analysed and actively used to spur improvements.


Conclusion & outlook

Strengthening the brand and raising its profile on the market will remain an important topic for BDO in the future, too. Employer branding will remain a core focus when it comes to recruiting, with the aim of rebranding a career in auditing.

Social media activities will also be ramped up to extend reach. And as long as the sector’s image hasn’t permanently changed in the minds of the candidates, the most important recruiting principle will remain active sourcing. Making the most of the current tailwind for recruiting remains the focus for the future.

BDO AG Wirtschaftsprüfungs-gesellschaft


Company size
> 2.000 employees in 27 offices across Germany


BDO is one of the leading firms for audits and audit-related services, tax and commercial law consulting, and advisory services in Germany.

BDO AG Wirtschaftsprüfungsgesell-schaft, a German company limited by shares, is a member of BDO International Limited, a UK company limited by guarantee, and forms part of the international BDO network of independent member firms. BDO is the brand name for the BDO network and for each of the BDO Member Firms.

Download detailed success story


Products Used

onlyfy 360°