Catholic hospital and modern employer – with employer branding!

Situation & challenges

As a basic and standard care hospital with around 1,050 employees, Krankenhaus Reinbek St. Adolf-Stift is facing the typical healthcare sector challenges: demographic change, shortages of qualified staff, and a carer emergency. But the question of positioning itself in terms of competition with other hospitals—and in the search for apprentices along with other sectors—is becoming increasingly important.

Although the shortage of staff in Reinbek is currently not severe, 15 career positions or surgical support roles remain unfilled on average. These are important personnel, without whom growth in the medical field is impossible.

The solution – onlyfy

Modern HR recruitment activities can only be successful with the right mix of recruitment channels. Discovering that successful recruitment only works with very good staff retention led Krankenhaus Reinbek directly to creating an onlyfy Employer Branding Profile kununu & XING. The Employer Branding Profile is the ideal method for establishing an emotional connection with potential applicants.

The hospital also benefits as an employer, including from employee feedback. It is happy to receive positive ratings but it is also pleased to receive criticism, because honest feedback highlights potential weak spots and where improvements can be made. And it is this potential that Reinbek has already been making the most of, because thanks to the findings made through XING and kununu, the executives and the hospital management are confident about trying out new ways to recruit and retain personnel.