Ottobock

Situation & challenges

Held in high regional regard as a traditional family business and a positive image in a strong industry, Ottobock is actually in a quite comfortable situation as an employer. So nothing to worry about, then? On the contrary. “Despite our good position in the labour market, we have been clearly impacted by the shortage of skilled workers and demographic change,” explains Fatriyani Fauzan-Magerl, Head of Recruiting & Employer Branding at Ottobock.

At the beginning of 2020, one thing became abundantly clear for the medical technology manufacturer with more than 9,000 employees in around 60 countries: something had to change in recruiting. “Our focus before had been strongly on applicant management and ‘post and pray’. Employer branding was not part of the picture,” Fauzan-Magerl recalls. “Targeted direct approaches to candidates and expanding employer branding are no longer optional for reaching the right talents over the long term. They’re an absolute must.”

The solution – onlyfy

Ottobock decided to introduce onlyfy 360° in March 2020 to meet these challenges with an integrated solution. “We were immediately won over by the combination of recruiting and employer branding tools on a single licence,” explains Fauzan-Magerl.

One particular success active sourcing achieved was urgent recruitment for critical niche finance positions. Very few applications had been received in this area. So the direct approach was the key to success. As well as using the individual products, Ottobock also benefits from the synergy effects between the range of solutions. “TalentManager allows us to view and actively address visitors to our Job Ads.

The search filters on XING and the intelligent support provided by the platform via automatic candidate recommendations are particularly popular. “

Conclusion & outlook

The next projects together with onlyfy 360° are already in place at Ottobock, says Fauzan-Magerl: “We want to use talent pooling more intensively in future.”

Generally, Ottobock would like to continue resolutely on its chosen path of holistic recruiting. “Active sourcing is becoming increasingly important, especially to reach nationwide candidates. kununu and XING also offer us the opportunity to communicate our image as an attractive employer to the outside world,” she emphasises. In all of this, however, the focus is also on delivering on the promise of a modern employer as early as the recruiting stage.