How Schulmeister has used onlyfy 360° to improve recruitment KPIs


kununu score; industry average 3.8

20 %

more followers in the Employer Branding Profile in one year

5 %

increase in the response rate in one year

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Perfect Match

on the employment market

Situation & challenges

For Schulmeister it’s all about recruiting in a mutually respectful spirit of partnership – which applies to its customers and within the company itself. Schulmeister has been operating successfully in specialised personnel consultancy focused on finance, accounting and controlling for over 20 years. It has experienced strong growth in recent years. A committed 70-strong workforce is employed across a total of five sites. “Everyone really cares about bringing together people and jobs that are made for each other,” comments Stefan Bäuchl, Managing Partner in Hamburg.

To support them in seeking out the right talented candidates for their customers, Schulmeister wanted to try out new recruitment solutions in addition to its own database, direct approaches by phone, and getting in touch via the respective separate social media profiles. The goal was to intensify active sourcing, make better use of potential on XING, and further expand employer branding. Schulmeister struck gold with onlyfy. Once individual recruitment and employer branding tools from onlyfy were already in use, the onlyfy 360° complete solution was brought into play.


The solution – onlyfy

onlyfy 360° brings together active and passive sourcing, employer branding and talent pooling. Schulmeister believes that the other advantages of onlyfy 360° include shared work on search projects as well as the use of talent pools via which contact with potential new candidates can be maintained, and even access to deeper insights/statistics via placed job ads.

In addition, two synergies that are available in the 360° solution are particularly popular. Firstly, onlyfy Job Ads are automatically displayed in Employer Branding Profile by kununu & XING. This means candidates researching the company can see the current vacancies straight away. And secondly, talented individuals from the talent pools can be addressed very easily with onlyfy TalentManager. “This is really practical, especially for the automatically created talent pools.” It lets you find job ad visitors as well as Employer Branding Profile followers, for example,” explains Stefan Bäuchl.

Schulmeister is proud to have grown follows on Employer Branding Profile by 20 %. “We have renewed our brand presence, adjusted our marketing strategy – we are now concentrating even more on our applicants’ needs – and above all we have created internal resources that take care of the design and maintenance of profiles,” reveals Stefan Bäuchl.


Conclusion & outlook

“We are aware of the shortage of specialists, and in future would like to address our applicants in an even more personal, transparent and individual way. After all, at the end of the day applicants are our asset,” reports the Managing Partner. In addition, it is Schulmeister’s objective to always be one step ahead in recruitment and above all to stay in the loop when it comes to new technologies and even AI.

Schulmeister Management Consulting GmbH

Personnel consulting

Company size
51-200 employees


Schulmeister has spent more than 20 years working successfully in specialised personnel consulting focused primarily on finance and accounting, as well as controlling.

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Products used

onlyfy 360°