Successful recruitment in the automotive industry with onlyfy one Job Ads

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Situation & challenges

Terberg Spezialfahrzeuge GmbH is Germany’s leading supplier of special vehicles. It rents and sells terminal tractor units, for which it also offers all-round service. Maintenance, repair, and the sale of spare parts and accessories are part of the daily work. They currently have 135 staff members.

Terberg’s HR department consists of two people. One of them is recruiter Kristin Semelka. She is responsible for all recruiting at all hierarchical levels and departments, supervision of trainees and interns, and employer branding.

At the moment, the most frequent demand is for motor vehicle mechatronics technicians for commercial vehicles. “It is also a mammoth task to find skilled workers in the automotive industry. This is not helped by the fact that Terberg does not yet have the reputation we merit, despite our rapid growth. It is therefore all the more essential to be positioned as an attractive employer,” says the recruiter.


The solution – onlyfy

Terberg is broadly positioned in recruiting. onlyfy one Job Ads Ultimate offer high reach and feature data-supported and automated display on other relevant job and social media platforms. Kristin Semelka says: “That is one reason why we decided to do this. We simply want to be more present. Having the job advertisements accurately targeted through programmatic job advertising and able to be found on Google for Jobs has had a very positive effect.”

We also have very loyal employees in the field of work who are happy to share published job advertisements among their own network. “This works wonderfully with onlyfy one Job Ads and, most importantly, helped us fill the position of team leader for parts management,” reports Kristin Semelka.


Conclusion & outlook

The automatic candidate recommendations function is going to be more intensively used. “I see a lot of potential there and am keen to focus on this more,” says Kristin Semelka.

Terberg also wants to test other intriguing possibilities in recruiting. “I imagine that taking part as an exhibitor at a racing event will be very exciting. We will then be right there on the home straight with our target group,” says the recruiter.

Terberg Spezial-fahrzeuge GmbH


Company size
135 employees


Terberg Spezialfahrzeuge GmbH is part of the Royal Terberg Group, the leading producer of special vehicles for ports, distribution centres, industry, recycling and airports.

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